What is Consumer Behavior? It is the study of consumers and the processes they use to choose, consume, and dispose of products and services. A more in depth definition will also include how that process impacts the world. Consumer behavior incorporates ideas from several sciences including psychology, biology, chemistry and economics. How many times throughout […]

Customer satisfaction is a measure of how products and services supplied by a company meet or surpass customers’ expectations.  It is used as a key performance indicator on how a product affects its target market and will also give marketing methods for penetration or expansion in further target markets. To gain information on customer satisfaction,  […]

Customer service is essentially the transaction of delivering a service to customers while they purchase (before, during or after). This service would enhance the satisfaction of the customer’s experience, and keeping high levels of satisfaction is a vital factor to ensure a long life spam of any business. The importance of customer service can change […]